Case Study

Hustle Fitness App

Hustle

Everyday is a choice

welcome

to

the

hustle

1: research

president study

moodboard

2: Branding

3: Ux

persona

user journey

system map

4: design Proposal

Wireframes

Prototypes

Pog Design

video

Background

Most people looking to stay active during quarantine, face the challenge of gym closures. This has a significant impact on an individual’s mental health reflected in frustration, anxiety, fear and stress.

Our Concept

move your body, gain points, redeem for more points

Hustle is a fitness app that makes getting fit fun. It uses mobile devices with GPS to locate pogs (with QR codes), which appear as if they are in the player’s real-world location. To collect points, users need to scan the QR code, perform, and record a workout.

Goal

Our Goal is to foster a strong connection between individuals and sports by providing a safe, enjoyable, and collaborative environment. We aim to create opportunities for people of all ages and skill levels to engage in physical activity, develop teamwork skills, and build a sense of community. By emphasizing safety, fun, and cooperation, we hope to encourage a lifelong passion for sports and promote a healthy, active lifestyle.