Case Study

Bud And Breakfast

Bud & Breakfast

Website Redesign

Welcome

to

Bud & Breakfast

1: research

Using cannabis in Canada 2022

Competitive Analysis

Cannabis Laws in Canada

Surveys results

2: Process Design

color pallet

Logo

Typography

3: ux

persona

user flow

wireframe

4: Design

Website

Background

Bud&Breakfast.com currently has an old-fashioned website that does not appeal to users in general. It lacks an age gate, contains too much information on the homepage, gives sporadic location results, and slow overall processing.In addition to improving the website, we also aim to promote educational spaces by putting the focus on licensed producers.

Objectives

To de-stigmatize cannabis culture and promote learning spaces.
Allow users to get an inside scoop on the process with licensed production farm tours and present opportunities to try new products in a new space.

CannaTourism

Inviting tourists to the country to enjoy a niche experience that allows the visitors to engage in the recreational use of cannabis in a safe environment.

Say Goodbye...

To hiding the old cannabis website and “hello” to a brand new experience

Our Goals

1: Minimize Graphics

Take away unnecessary animations and large images for faster functionality.
Create buttons that open up to pages that contain other extra information.

2: Age Gate

This is to confirm that the user has reached the legal age of their state or province and discourage minors from entering the site and booking stays.
Require users to create an account and sign in to provide proof of age and location.

2: Licensed Farms

Search results will prioritize licensed farms over cannabis-friendly (only) accommodations.
These licensed producer farm stays will offer optional tours or workshops to educate visitors and destigmatize cannabis, while offering a hands-on experience about the process.

1: Research

Best Bud and Breakfast in Canada

After the legalization of Cannabis in 2018, Canada has become the top destination for cannabis tourists. Many tourists visit the country with aim of staying partake in one of the newest tourism experiences that allow the visitors to engage in the recreational use of cannabis.

Also, the legalization of cannabis in Canada has pushed forward the opening of Bud and breakfast across the country. Cannabis has opened a new door for tourists to visit the country these days and cannabis become the reason.

Social Acceptability of Using Cannabis in Canada 2022

Competitive Analysis

Hatfield House

Is an adults-only, 5-bedroom cannabis-friendly cabin located on the water of scenic Bonne Bay Pond in Newfoundland and Labrador.

offered:

Visitors can smoke their herbs on one of the three patios, in the yard, or at the private beach. Also, Skilled chefs, smoking equipment and high-speed internet.

not offered:

Cannabis education and tours to their visitors.

Sir Sam’s Inn & Spa

Located a three hours drive away from Toronto in Haliburton, It has a 25-room, adults-only luxury resort and it is officially cannabis-friendly.

offered:

It is the first hotel on record that offers the use of cannabis on record. Guests can feel free to smoke on their room’s balcony or anywhere else on the hotel’s property.

not offered:

Cannabis education and tours to their visitors.

Surveys Results

Non-random sampling of participants aged 19+
Participants who are from Canada
Participants who are from another country that may or may not have legalized Cannabis use in public spaces
Participants who smoke recreationally, medically, or who do not smoke but are interested
Determining the scope of knowledge a participant has about cannabis processes and cannabis products
Determining how safe a participant feels when smoking in public
Determining different activities that participants like to do while “high”
Scope of interest participants have on cannabis cultivation and production learning
Scope of interest participants have on licensed cannabis production farm stays and tours